Facebook and Instagram
Reach the right people on Facebook and Instagram.
These are Meta ads. You pay for the people who see them. A big following is not required. The ad says the offer in one sentence, and opens a page that says the same thing.
What you get
- People who match your customer, in a place you name.
- An ad that says the offer in one sentence. No invented discount or review.
- A page about that offer. If the page is not ready, the ad waits.
- A budget you approve before it runs. It is not raised in the background.
- A report of enquiries. Likes are not the result. Ads that stop working get changed or stopped.
Posting on the page is not an ad. Meta ads are the paid part. You can count them.
When this fits
You can describe the customer, and you have something clear to offer. A vague offer, or an ad that opens a homepage full of everything, wastes the click.
The other two jobs
Google Ads reach people who already typed what they want. Google SEO is the free listing on Google. Use this page when the customer is scrolling, not searching.
How it starts
You say what you sell and who it is for. The plan names the audience, the page, and a starting budget. Nothing runs until you say yes.